Category: Growth Marketing

Now that you have a good context on how iOS 14.5 has impacted datastream to the platforms, what tactical approach should you the advertiser be taking to stand up a successful testing process? To start, though they are afflicted with similar data constraints, theres a clear delineation between App & Web best practices when it…

iOS 14.5 was arguably the largest data privacy shift the digital ads space has ever experienced. While the pain was most immediately felt by app advertisers, the impact on measurement permeated to web advertisers as well. Supporting stat: Across our client portfolio about 70% of web impressions are allocated to iOS devices in social channels,…